Real Estate Lead Generation
Real Estate Lead Generation is an online marketing and lead generation platform to serve competitive advantage to the real estate brokers and agents. Our team developed this platform to offer liberty to the real estate professionals in presenting their property information online, personalize customers experience, market their property and gain more leads. Moving online had organized property listings, increased its exposure in the market and influenced customers to choose from a wide pool of properties.
The real estate professionals followed traditional methods of sharing their property information at their offices. Client had brought a comprehensive online platform. It comprised enthusiastic facilities and features to organize and manage multiple property listings online, promote properties on various platforms and generate more leads while managing only one platform.
Core requirements were:
- Incorporate agent's property listing data from different external sources
- Generate leads by providing independent marketing platforms to real-estate professionals
- Support high-quality video streaming to demonstrate property details
- Support to referral management program for agents
- IVR system to provide property details upon end-user inquiry
By working closely on the client's requirements, we developed a system to deliver tremendous online marketing opportunities to the real-estate professionals. It helped in achieving a faster return on their investment. We followed a comprehensive approach, incorporated intuitive features and tools and proposed marketing strategy to attract buyers and sellers.
Key Features were:
- Associated modules for admin, brokers, and agents to associate and manage property listings on the same platform
- A high definition property tour video created from multiple property images.
- Used Apache Solr to bring instant property search result from 10,00,000 properties data
- Interactive Voice Response (IVR) system to respond to the end-user query on call and text message