Established since 1965, Plum collection has been serving one of the finest kids and toddler apparels. The company name holds several rewards that made it a known name in the world of kid's fashion. The Australian based family business decided to come up with space where they can showcase their wide range of collection of high-quality apparels, swimwear, sleep bags, and swaddles. As a result, plum shop came into existence.
Services used on this project
Web ServerLinux, Apache
IntegrationeWay, PayPal, Mailchimp
Development ToolVisual Studio Code
The client required an online store that not only showcased their brands and quality apparels designed by professionals possessing a vast experience but also focuses on target customers, catalog items showcased stylish apparels defining market style to build a strong customer base.
Core requirements were:
- Special offers for VIP members
- Buyers convenience in locating an apparel store
- A demonstration and representation of business content
- Newsletter subscription facility for disseminating information to customers
- Provision of selling compelling gift certificates
- Accepting Credit Card payment only in Australia
- Initiate and manage friend referral program
- Showcase featured products and product discounts
After receiving a brief from their end, we started creating an interactive shopping experience by availing the VIP member's module to allocate special discounts. Creating a thoughtful website was our ultimate objective that not just featured an impressive design but also helped the client in delivering fashionable and branded apparels for children.
At last, we were able to set up an online store that incorporates kid's designer apparels to suit everyone's taste and demand. Apart from that, the platform also supported flat rate and free shipping - auto calculation of shipping charges and email marketing campaign, which allowed them to promote their products widely. Supported eWay and PayPal payment methods.
Key features were:
- Special customer group facility available for VIP members to avail discounts
- Map to locate stores in different areas with complete contact details
- Integrated MailChimp extension to initiate email marketing
- Gift certificate with a personalized message had promoted brand
- Integrated eWay payment gateway
- Friend referral program to refer the website to a friend and receive a discount coupon code upon successful registration of the friend