Plum Collection is an award winning one stop destination selling kids and toddler designer and fashion apparels. The solution that we delivered was a Magento store showcasing a wide collection of high-quality apparels, swimwear, sleep bags and swaddles. We looked to create an interactive shopping experience by availing VIP member's module to allocate special discounts. The website had not only convinced through its design, but also helped the client in delivering fashionable and branded apparels for children.
Setup in 1965, Plum Collection is a family business of an Australia based family solely dedicated to kids and toddler apparels. The company name holds several rewards that made it a known name in the world of kid's fashion. Their precious collection has fashionable, delicate and professionally designed clothes at realistic prices. In 2011, they have collaborated with SIDS and Kid's an organization which helps in saving the baby's life during pregnancy, birth, and childhood by donating a percentage of their profit.
Core requirements were:
- Special offers for VIP members
- Buyers convenience in locating an apparel store
- A demonstration and representation of business content
- Newsletter subscription facility to disseminate information to customers
- Provision of selling compelling gift certificates
- Accepting Credit Card payment only in Australia
- Initiate and manage friend referral program
- Showcase featured products and product discounts
An online store was set up to feature designer kid's apparels to suit everyone's taste and demand. The platform facilitated the client to showcase their brands and quality apparels designed by professionals possessing long industry experience. Focused solely on target customers, catalogue items showcased stylish apparels defining market style to build a strong customer base. Supported flat rate and free shipping – auto calculation of shipping charges. Email marketing campaign allowed them to widely promote their products. Supported eWay and PayPal payment methods.
Key Features were:
- Special customer group facility for VIP members to avail discounts
- Map to locate stores in different areas with complete contact details
- Integrated MailChimp extension to initiate email marketing
- Gift certificate with a personalized message had promoted brand
- Integrated eWay payment gateway
- Friend referral program to refer the website to a friend and receive a discount coupon code upon successful registration of the friend