eTatvaSoft is a leading India based digital agency providing custom PHP solutions, Ecommerce development, mobile development, web designing and branding services to clients around the world
PHP Development Services in India
Date published: 08/03/2016
4.5 / 5 stars

Fashion Potluck is a place for women to learn about fashion, lifestyle, and beauty. We developed this platform for women to freely express their thoughts on the latest fashion trends, to post product reviews and to help individuals in seeing what’s going on in the fashion industry.
For the ones, who are curated about fashion, can learn unique and selected ways of improving their lifestyle. People, who love to share their product reviews to inspire individuals, can stamp on this platform.

The Client

Our client is always interested in fashion and conceptualize to bring a platform that is solely dedicated to women. The Fashion Potluck platform allows women to create tutorials, share their reviews and inspire other users by narrating about fashion, lifestyle, and beauty. It is a platform to freely express thoughts globally.

Key challenges were:

  • Design a website that consciously targets female
  • A simple user interface that dedicates easy browsing
  • Display all trending contents on the home page
  • Provide facility to like, share and bookmark a post
  • A smart search facility to quickly find the result

The Solution

As the main concern of our client was to target female audience, therefore we had developed Fashion Potluck aiming women to find the platform attractive and interactive. It was a simple to use platform where the women can express them democratically and post their contents online that were displayed in public.

Key features were:

  • A user-friendly website designed using feminine color – pink to target women audience
  • Home screen featured currently trending post, active following post, followers of an own post, liked and bookmarked post.
  • Integrated sections like Tutorials, Product Reviews, Looks, News & Notes, Lifestyle, Travel and Trending for the women audience to post and follow their preferred area of interest