Plum Collection is an award winning one stop destination selling kids and toddler designer and fashion apparels. The solution that we delivered was a Magento store showcasing a wide collection of high-quality apparels, swimwear, sleep bags and swaddles. We looked to create an interactive shopping experience by availing VIP member’s module to allocate special discounts. The website had not only convinced through its design, but also helped the client in delivering fashionable and branded apparels for children.
Setup in 1965, Plum Collection is a family business of an Australia based family solely dedicated to kids and toddler apparels. The company name holds several rewards that made it a known name in the world of kid’s fashion. Their precious collection has fashionable, delicate and professionally designed clothes at realistic prices. In 2011, they have collaborated with SIDS and Kids – an organization which helps in saving the baby’s life during pregnancy, birth, and childhood by donating a percentage of their profit.
Major requirements were:
Special offers for VIP members
Buyers convenience in locating an apparel store
A demonstration and representation of business content
Newsletter subscription facility to disseminate information to customers
Provision of selling compelling gift certificates
Accepting Credit Card payment only in Australia
Initiate and manage friend referral program
Showcase featured products and product discounts
An online store was set up to feature designer kids’ apparels to suit everyone’s taste and demand. The platform facilitated the client to showcase their brands and quality apparels designed by professionals possessing long industry experience. Focused solely on target customers, catalogue items showcased stylish apparels defining market style to build a strong customer base. Supported flat rate and free shipping – auto calculation of shipping charges. Email marketing campaign allowed them to widely promote their products. Supported eWay and PayPal payment methods.
Special customer group facility for VIP members to avail discounts
Map to locate stores in different areas with complete contact details
Integrated MailChimp extension to initiate email marketing
Gift certificate with a personalized message had promoted brand
Integrated eWay payment gateway
Friend referral program to refer the website to a friend and receive a discount coupon code upon successful registration of the friend