Internet marketing has now become a high-tech business on its own. The Internet allows marketers to show off their business or products and services to the mass of people through World Wide Web. But the process is not as simple as it looks (perceiving how simple traditional marketing is, whew!). The Internet Marketing process can be logically broken down in seven stages that follow each other and make a cycle to go over once again. Here we take a detailed look over the seven stages of Internet Marketing.
|
Stage One: Setting Corporate and Business-Unit Strategy. Corporate strategy addresses the interrelationship between the various business units in a firm, including decisions about which units should be kept, sold, or augmented. Business-unit strategy focuses on how a particular unit in the company attacks a market to gain competitive advantage. Stage Two: Framing the Market Strategy. Stage two entails the analysis of market opportunities and an initial first pass of the business concept—that is, collecting sufficient online and offline data to establish the burden of proof of opportunity assessment. |
 |
Stage Four: Designing the Customer Experience. Firms must understand the type of customer experience that needs to be delivered to meet the market opportunity. The experience should correlate with the firm’s positioning and marketing strategy. Thus, the design of the customer experience constitutes a bridge between the high-level marketing strategy (step three) and the marketing program tactics (step five).
Stage Five: Designing the Marketing Program. Stage five entails designing a particular combination of marketing actions (termed levers) to move target customers from awareness to commitment. The framework used to accomplish this task is the Marketspace Matrix. The Internet marketer has six classes of levers (e.g., pricing, community) that can be used to create target customer awareness, exploration, and commitment to the firm’s offering.
Stage Six: Crafting the Customer Interface. The Internet has shifted the locus of the exchange from the Marketplace (i.e., face-to-face interaction) to the Marketspace (i.e., screen-to-face interaction). The key difference is that the nature of the exchange relationship is now mediated by a technology interface. This interface can be a desktop PC, subnotebook, personal digital assistant, mobile phone, wireless applications protocol (WAP) device, or other Internet-enabled appliance.
Stage Seven: Evaluating the Marketing Program. This last stage involves the evaluation of the overall Internet marketing program. This includes a balanced focus on both customer and financial metrics. It emphasizes customer actions as well as financial metrics used to track the success of marketing programs.
Tags: Internet Marketing, SEO
Well written. I never thought I would agree with this opinion, but I’m beginning to see things differently. I definitely want research more on this as it seems very interesting. One thing I don’t get though is how everything is related together.
thanks! very helpful post!! like the template btw
Hi there! I found your blog via Google while searching about SEO.And your post looks very interesting and informative to me.
I found this blog while searching google. Pretty impressive too, since google tends to display relatively old results but this one is very recent! Anyway, pretty informative, especially since this is not an issue a lot of people can write something decent about. Take care…
Wow! Thank you! I always wanted to write in my site something like that. Can I take part of your post to my blog?
Hiya from Brazil! I have found your domain on aol. A+ content! Angela E. King x
Greatyour site. Greatinformation you have givenhere. Thanks forgiving usthe tips. I will comeback again.
One internet marketing tool you need is a domain name. A domain name is your website address and you should register your own domain (instead of allowing your web designer to do it) so that you have complete control and ownership of that name. Don’t think just because someone builds you a website, the website address name is yours – it’s not! The fact is whoever registers the name, has control of it – their name is on the registrars list. Don’t allow anyone to have control over your website address, because if the relationship between you and them turns sour, then you risk the chance of them uploading another website (not related to your business) to that domain.
Whoa, cheers for sharing it. This specific matter is one which appeals me. Really like your web site, an amazing source. Take care. Lawrence